Thank you for attending our introduction webinar. We hope you found the session useful in helping you to plan for your advertising budget in the comin3 year.
During the session, we announced the 2022 Advertising Arrangement and introduced the Advance Payment and Commitment Scheme. Please check out below links for details.
In order to facilitate efficiency of order processing,
the deadline of materials submission during September 12 will be shifted to before September 6, 16:30pm.
Please note that we will not process any materials submission request during the holiday and kindly be reminded to submit the materials earlier.
HKTVmall will reinforce cooperation with merchants to provoke consumers’ shopping desire and create a win-win situation.
https://cloud.marketing.hktvmall.com/adplan
For any enquiries, please visit https://cloud.marketing.hktvmall.com/adplan 、, send email to adbooking@hktv.com.hkor contact your Merchant Relationship Manager.
Warm Regards,
HKTVmall Ad Booking Team
Thank you for your continuous support to HKTVmall. HKTVmall strives to remain competitive while facilitating cooperation with merchants, allowing merchants to increase store exposure, enhance brand awareness and raise consumer desire through diversified advertising format via Ad Booking System. The new year is approaching, HKTVmall is excited to introduce our 2023 Ad Booking Early Bird Plan : *Prepaid Plan and Commitment Scheme, offering ad credit bonus up to 258%! To explore more potential business opportunities, HKTVmall Ad Booking System will also launch several Personalized Ads in the fourth quarter of this year, aiming at strengthening brand exposure, as well as boosting the engagement and experience for our users.
* You are cordially invited to join our webinar as below. Don’t miss !
HKTVmall will release 30% of the ad booking time slots in 2023 for merchant booking from 10 Oct onwards, while the remaining 70% ad booking time slots will be available from 12 Dec onwards for participating merchants of the Advance Booking and Commitment Scheme in advance.
In view of the new arrangements, we will be holding an introduction webinar and aims to let merchants understand more about the details of the new advertising plan and share the new advertising rate card with merchants. Please find the below details:
Date: August 15, 2022
Time: 3-5pm
Webinar link*:： https://us06web.zoom.us/j/85350865679
*No pre-registration is needed for the webinar
Deeply thanks for your continuous support towards HKTVmall !
As we reach the second half of the year, many have experienced challenges and difficulties in 2022, including our merchants and the community. Aiming to support our merchant partners to explore potential business opportunities, HKTVmall will launch “[Amazing Summer Package] Advertising Plan” from 1st July to 30th September, to encourage merchants utilise existing advertising space with related promotions, hence boosting sales turnover to the peak! The advertising package discounts up to 70% off.
Deeply thanks for your continuous support towards HKTVmall !
The fifth wave of pandemic has resulted in challenges and difficulties to our merchants and the community. Aiming to support our merchant partners, HKTVmall will launch “2022 [Vitality Plan] Advertising Plan” from 1st April to 30th June, offering ad bonus up to 100%.
HKTVmall strives to increase service quality, and with the business updates and new targets this year, HKTVmall will restructure the current arrangement of VIP Day. In regard of this, some of the ad formats on every Wednesday to Friday during the period of March 30 - May 6 2022 will be suspended in the Ad Booking System until further notice, the ad formats include:
1. Crazy Ad (Desktop)
2. Category Splash Ad
3. Splash Ad
4. Splash Ad (Video)
5. Open App Image
6. Floating Icon
7. Facebook Post
8. Instagram Post and Story
The HKTV Group will update merchants as soon as possible on the new arrangement of VIP Day once confirmed. We apologize for any inconvenience caused.
In order to facilitate efficiency of order processing, the deadline of materials submission during Jan 27 - Feb 6 will be shifted to on or before 12:00pm on Jan 26. Please note that we will not process any materials submission requests during public holidays, Saturdays and Sundays.
In order to facilitate efficiency of order processing, the deadline of materials submission during Oct 13-15 will be shifted to on or before 12:00pm on Oct 12. Please note that we will not process any materials submission requests during public holidays, Saturdays and Sundays.
In order to standardize the User Interface on HKTVmall, from August 25 onwards, there will be the following updates on the ad spec:
1. Street Banner A
Resolution:
Desktop - (W)1188px x (H)140px
Mobile App - (W)750px x (H)140px
2. Street Banner B
Resolution:
Desktop - (W)1188px x (H)140px
Mobile App - (W)750px x (H)140px
HKTVmall has been working on combining the existing Disney category tree into the existing Toys and Books category tree from July 9 onwards. Please find the below updated Toys and Books Category Tree:
2. Separation of Electrical Appliances into Home Appliances and Gadgets and Electronics Streets
From August 4 onwards, HKTVmall will separate the Electrical Appliances Street into Home Appliances Street and Gadgets and Electronics Street respectively. From today onwards, the ads under these two streets will be available on the Ad Booking System. Merchants can reserve the ad launching from Aug 16, so as to promote products to their target audiences and boost sales.
*Please note that the ad booking slots in Gadgets and Electronics Street are restricted to merchants under Home Appliances and Gadgets and Electronics Street only.
In order to facilitate efficiency of order processing, the deadline of materials submission during Jun 30 - Jul 2 will be shifted to on or before 12:00pm on Jun 29, 2021. Please note that we will not process any materials submission requests during public holidays, Saturdays and Sundays.
In order to increase efficiency in managing the design lead time, from 25 June onwards, HKTVmall will implement below new arrangement on the number of times for revision on banners.
To ensure that merchants could advertise accurately and increase the effectiveness of advertisement, HKTVmall has been devoted to strengthening the functions in the Ad Booking System, aiming to increase flexibility in ad booking. HKTVmall has launched a new feature - “Generate Engagement Report”. From today onwards, merchants will be able to take reference on relevant data in the Ad Booking System and develop your future advertising plan easily.
To generate the engagement report, you will only need to follow the below 2 steps, an engagement report of all ads within the chosen period will be obtained. The new feature allows merchants to compare the performance of different ads during a certain launch period or across different launch periods, helping merchants to formulate a comprehensive advertising plan, eventually to boost sales and enhance the brand’s image.
Click the ‘Report’ tab in the Ad Booking System.
Select the relevant ad launch period* and click ‘Generate’.
*You may choose any 1 day of the ad launch period to view the single day ad performance, or choose the whole ad launch period (From Monday to Sunday) to view the overall ad performance during the launch period.
Our office will be closed during Easter Holiday (Apr 2-6), in order to facilitate efficiency of order processing, the deadline of materials submission during Mar 31 - Apr 7 will be shifted to before March 30, 12:00pm. Please note that we will not process any materials submission request during the holiday and kindly be reminded to submit the materials earlier.
From February 26 onwards, Ad Booking slots update time will be changed from 00:00 to 10:00am everyday, but merchants are still available to book within the next 90 days ad inventory. Please see below example for details:
Friendly Reminder: The next 1-week ad time slot (24-30 May) will be released on 1 Mar 10am.
On top of that, to ensure flexibility in ad booking, from February 26 onwards, Facebook Post booking will be available in Ad Booking System. Merchants can reserve the ad launching from Mar 22. The booking method is simple, which merchants will only have to choose the ad format “Facebook Post” in Ad Booking System, select an advertisement time slot, fill in a contact email and submit required materials, including image, wordings and landing URL and then wait for approval. Please note that no design and copywriting service will be provided. For ad boosting post service, please reach us by advertising@hktv.com.hk
In view of the recent update on HKTVmall Advertising Content Guidelines on Sensitive Products, Category ad formats* for Sub Category 2 - Condom & Sexual Wellness (AA13205000000) will be opened for booking. From February 26, 12pm onwards, Category ads of this Sub Category will be available for booking through Ad Booking System, which merchants may reserve for ads launching from March 22.
